# Brand context

Product: Threadmark, a small desktop app that turns folders of research PDFs and
notes into a local, searchable evidence map. Launch feature: source-linked
summaries; clicking a sentence opens the supporting passage. Processing stays on
the user's computer. Price: $12/month after a 14-day trial. Windows and macOS are
available now; Linux is being investigated but not promised. Voice: precise,
warm, mildly nerdy, never grandiose.

Sample comments:

- LinkedIn: “Is this just another chatbot wrapping my documents?”
- LinkedIn: “Can a university buy seats for a lab?”
- Bluesky: “no linux, no deal”
- Bluesky: “Does local mean you train on my papers anyway?”
- Instagram: “I paid and the app has been stuck indexing for two hours.”
- Instagram: “Would this work for a literature review in Japanese?”